{"id":27558,"date":"2022-06-16T19:14:19","date_gmt":"2022-06-16T15:14:19","guid":{"rendered":"http:\/\/www.villa88live.com\/?p=27558"},"modified":"2023-10-16T06:22:51","modified_gmt":"2023-10-16T06:22:51","slug":"from-parsons-to-prada-emirati-creative-hessa-al-suwaidi-on-her-journey-with-fashion","status":"publish","type":"post","link":"https:\/\/preproductiondemo.com\/uae-insider\/from-parsons-to-prada-emirati-creative-hessa-al-suwaidi-on-her-journey-with-fashion\/","title":{"rendered":"From Parsons To Prada: Emirati Creative Hessa Al Suwaidi On Her Journey With Fashion"},"content":{"rendered":"

\u201cGrowing up, I didn\u2019t know that textile existed as a path of its own,\u201d says Hessa Al Suwaidi. \u201cI always wanted to be a fashion designer\u2014it was the first thing I said when anyone asked,\u201d she adds. The Emirati<\/a> creative has nearly completed her MFA degree in Textiles at the Parsons School of Design, New York, and has already been featured in a campaign for Prada and joined forces with Bentley for an artistic collaboration in the UAE.<\/p>\n

Although her career pursuits have changed and developed since her early fashion design ambitions, this original space of creative immersion was where it all began for Hessa. \u201cI\u2019ve always felt drawn to the creative realm\u2014the process of making and being in a space of imagination. My relationship with materials started the moment I realised what I can create with them,\u201d she shares.<\/p>\n

\u201cI\u2019d make mini-pleated skirts from craft paper with my mother. It was purple fuchsia in colour and made of stretchy material\u2014we bought it in rolls,\u201d remembers Hessa. She laughs then, recalling that she\u2019d take her mother\u2019s shayla and tie it around her arm and waist to create wings like a butterfly.<\/p>\n

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Hessa photographed in the UAE with her MFA thesis project for the Parsons School of Design, New York; ‘Kshati’ is made of hand-spun yarn, featuring tapestry knotting and 3D-printed embellishments<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

This love of textiles runs in Hessa\u2019s family, as she shares how her great grandmother also created beautiful pieces, featuring embroidery and traditional crafts<\/a> such as talli and safeefa. She charts her transition from daydreaming about becoming a fashion designer to honing her potential.<\/p>\n

\u201cI was attracted to fabrication more than the actual garment\u2014the material and the way it shines always gripped my attention. During my undergraduate degree, I took foundation classes in art and design, and that\u2019s when I was introduced to textiles as a specialisation.\u201d<\/p>\n

\u201cThere\u2019s a space for us Emirati women to explore outside of the UAE, in a way that can feed back into the UAE\u2014mixing our own life experiences and unique work into our culture and benefiting the entire community.\u201d<\/p><\/blockquote>\n

Hessa\u2019s textile practice is also motivated with a desire to take tradition and modernise it within her own creative space. This sense of connection to the UAE and her home hasn\u2019t been lost on her, even as she develops her craft overseas in a completely different environment. \u201cI wanted to take the cultural part of myself and the integral elements of our traditions to express them through my designs. We\u2019re immortalising our history, otherwise everything that came before us will be a lost art.\u201d<\/p>\n

Hessa holds that working with textiles gives her the opportunity to explore multiple industries, such as her work for Bentley\u2019s art installation at Dubai Design Week last year. \u201cIt was for the new Flying Spur that came out,\u201d she explains. \u201cThis was a whole other world for me. I had never considered the possibility of working in the automotive industry or designing something for a car, so it was very exciting for me.\u201d<\/p>\n

More recently, Hessa appeared in Prada\u2019s Ramadan and Eid campaign titled \u2018Parallel Harmonies\u2019, featuring ready-to-wear and accessories. \u201cI love Prada as a brand,\u201d she says. \u201cThe photo shoot was both a surreal moment and a huge confidence builder.\u201d Noting the significance of representing her Emirati heritage during the shoot, she remembers how the stylists were delighted to keep her hair natural with limited styling. \u201cIt allowed me to completely be me,\u201d she states.<\/p>\n

As for the inspiration behind her own work, Hessa draws on a myriad of real-life creative<\/a> sources, cultural sensibilities, and inner emotions. She likes nothing more than to walk the streets of New York, taking inspiration from flowers, colours, and the graffiti she sees around her. Her Instagram account is an eclectic moodboard of dreamy pinks, bold purples, and bright green.<\/p>\n

But it takes more than exterior appearances for Hessa to create. \u201cI\u2019m taking the time to explore my own vulnerability through my work,\u201d she notes. \u201cMy MFA degree thesis work was all about owning up to my identity.\u201d This is a refreshing and inspiring perspective, one which translates to her message to girls and women, especially Emiratis\u2014to follow their dreams.<\/p>\n

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Hessa featured in Prada\u2019s Ramadan and Eid ‘Parallel Harmonies’ campaign, shot at the Cultural Foundation in Abu Dhabi; Photography by Greg Adamski<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\u201cI\u2019ve been able to turn my dream into reality,\u201d she shares. \u201cI\u2019m grateful to God for the space to thrive in my career, and the amazing people I\u2019ve been involved with in projects. If I think back several years ago, I never would\u2019ve thought it would be possible.\u201d<\/p>\n

Hessa also feels that it\u2019s important for everything she creates to speak to her home country. \u201cThere\u2019s a space for us Emirati women to explore outside of the UAE, in a way that can feed back into the UAE\u2014mixing our own life experiences and unique work into our culture and benefiting the entire community.\u201d<\/p>\n

Follow <\/em>@Hollahessa<\/em><\/a> on Instagram<\/em><\/p>\n

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Images courtesy of Hessa Al Suwaidi and Prada<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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